Privacy Policy

Urban Cat Systems Ltd. ("we", "our", or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and share information in connection with our IoT manufacturing and solutions, including the design and manufacturing of smart devices, software development for monitoring platforms, data analytics for usage patterns, installation and deployment services, technical support and maintenance, supply chain management for components, and system integration with animal welfare networks.

By using our services or interacting with our online platform, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect various types of information to provide and improve our services to you:

• Information You Provide Directly: This includes personal and business information you voluntarily provide when you interact with us, such as when you create an account, purchase our products or services, sign up for a service, request technical support, or communicate with us. This may include:
  • Contact details (e.g., name, organisation name, physical address, email address, phone number).
  • Account credentials (e.g., usernames, passwords).
  • Payment information (processed securely by third-party payment processors).
  • Details related to your inquiries, support requests, or service customisation needs.
• Information Collected Automatically: When you use our smart devices, monitoring platforms, or interact with our online services, we may automatically collect certain information about your device and usage patterns. This information helps us to improve our services and conduct data analytics for usage patterns. This may include:
  • Device information (e.g., unique device identifiers, device type, operating system, network information).
  • Usage data (e.g., interactions with our smart devices and monitoring platforms, features used, timestamps, log data, performance data related to our IoT solutions).
  • IP addresses and general location data (derived from IP addresses or explicitly provided for installation services).
  • Browser type and settings when interacting with our online platform.
• Information from Other Sources: We may receive information about you from third parties, such as business partners involved in our supply chain or system integration efforts, or publicly available sources, where such collection is permitted by law.

How We Use Your Information

We use the information we collect for various purposes, primarily to provide and improve our IoT solutions and services:

• To provide, operate, and maintain our services, including the functionality of smart devices and monitoring platforms.
• To process transactions and manage your orders for products and services.
• To provide technical support and customer service, including troubleshooting and addressing queries related to our devices and software.
• To conduct data analytics to understand usage patterns, improve existing products, and develop new features and services.
• To facilitate installation and deployment services at your premises.
• To manage our supply chain and operational processes related to components and device manufacturing.
• For system integration with animal welfare networks, where applicable and with your explicit consent or as required for the legitimate operation of integrated services.
• To communicate with you, including sending service announcements, updates, security alerts, and support messages relevant to our services.
• To monitor and analyse trends, usage, and activities in connection with our services.
• To detect, prevent, and address technical issues, security incidents, and fraudulent activities.
• To comply with legal obligations and enforce our terms and policies.

How We Share Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We may engage third-party companies and individuals to facilitate our services, perform service-related functions (e.g., hosting, data analysis, payment processing, technical support, logistics for installations, component suppliers for manufacturing), or assist us in analysing how our services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: If Urban Cat Systems Ltd. is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• With Your Consent: We may share your personal information with your explicit consent or at your direction, particularly in cases involving system integration with animal welfare networks where data sharing is a functional aspect of the service.
• Aggregated or Anonymised Data: We may share aggregated or anonymised information that cannot reasonably be used to identify you, such as aggregated usage statistics derived from our devices and platforms, with partners or the public for research and development purposes.

Legal Basis for Processing Personal Data (GDPR/UK GDPR)

We will only process your personal data where we have a legal basis to do so under applicable data protection laws, including:

• Contractual Necessity: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into such a contract (e.g., to provide you with our IoT devices, monitoring platforms, and related services).
• Legitimate Interests: Processing is necessary for the purposes of our legitimate interests or those of a third party, provided those interests are not overridden by your fundamental rights and freedoms (e.g., improving our products and services, ensuring security, detecting fraud, conducting data analytics for usage patterns).
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax laws, accounting requirements).
• Consent: Where you have given your explicit consent for specific processing activities (e.g., certain marketing communications or specific data sharing with animal welfare networks). You have the right to withdraw your consent at any time.

Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need to process your data, we will securely delete or anonymise it.

Your Data Protection Rights

Under applicable data protection laws, you have certain rights concerning your personal information. These rights may include:

• The Right to Access: To request copies of your personal information that we hold.
• The Right to Rectification: To request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure ("Right to Be Forgotten"): To request that we erase your personal information, under certain conditions.
• The Right to Restrict Processing: To request that we restrict the processing of your personal information, under certain conditions.
• The Right to Object to Processing: To object to our processing of your personal information, under certain conditions.
• The Right to Data Portability: To request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

You also have the right to lodge a complaint with a supervisory authority, particularly if you are in the UK, with the Information Commissioner's Office (ICO).

Security of Your Information

We are committed to ensuring the security of your personal information. We implement appropriate technical and organisational measures, including encryption, access controls, and secure data storage, to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

Third-Party Links

Our services or online platforms may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: